Hubba Bubba

PACKAGING

The bubblegum that grew up too.

Hey Millennials! Remember Hubba Bubba? You’re not the only one who got a facelift. Meet the revival of Wrigley’s Hubba Bubba brand and packaging. Hubba Bubba’s new sustainable design re-ignites the best version of yourself, making you feel young, wild, and free. Cool down from your busy adult life and take a sip of nostalgia.

SCOPE:

Rebrand Concept | Rebrand Identity | Logo | Art Direction | Packaging Design | Copywriting | 3D Build