Groove

BRANDING

Slamming the breaks on unsafe rideshare.  

Meet Groove. A community where women’s safety is the #1 priority. A rideshare service created exclusively for anyone who identifies as a woman. A secure and safe employment experience. A secure and safe rider experience. Feel safe leaving the club at 4am. Feel safe when you need to get to work fast. Feel safe in a community designed for women. Feel safe working for a community who puts you first.

SCOPE:

Brand Concept | Market Research | Brand Identity | Name and Logo | Art Direction | Brand Manual | App Design | Collateral